Seeking to register voters? Look no further than Impactive's Voter Registration and Broadcast Texting features, which can combine to help you run an end-to-end voter registration chase campaign.
Recommended Steps
Create a voter registration action and publicize it however you'd like (social media ads/posts, emails, text messages, QR codes at events, etc.); this action will help participants check their voter registration against the national voter file. You'll receive their full submission data (first/last name, phone number, email address, full address, and date of birth), plus their registration status.
Those who check their registration via this action are automatically created as contacts in Impactive, stored in a specific contact list that matches the name of the voter registration action. You'll find that contact list in Contacts > Lists.
Head to the contact list created for the voter registration action, then click the Filter button at the top-left of the table. There will already be one filter in place, for the contact list in question. Add an additional filter for Custom Field > Voter Registration Status > Has > Unregistered. Click Create List from Filtered and name the new list.
You may also want to include folks with the status Different Address, in addition to Unregistered; the Different Address status means that the participant did locate their voter registration in the national voter file, but it was under a different (usually an old/outdated) address, and they indicated that they want to re-register at their new address. For your purposes, these folks are essentially unregistered (because their registration is outdated), so you might want to lump them into this same chase campaign; alternatively, you could create a slightly different campaign for outreach to Different Address folks, because you may want to customize the language to make clear why they need to re-register. Up to you!
Now, create a broadcast texting action with that new contact list as the recipient list. Write a script that reminds them that you know they aren't registered, and they have until XYZ deadline to complete their registration. Offer to help them complete their registration.
Additional Ideas
Further enhance the effectiveness of your follow-up text message by including a link to help the contact complete their registration.
If all contacts live in the same state (because you're a state-based org only working with folks in your state, or you filtered the contact list in step 3 to only include folks from a certain state), just drop your state's URL into the texting script directly. (Or, even better, create a trackable link for it so you can track who clicked the link.)
If contacts don't live in the same state, so each person needs a different state's link to register, consider uploading those links as a custom field (a column in an imported spreadsheet) and then using that custom field as a dynamic variable in your texting script; this will essentially create a mail merge that will personalize the text message for each contact with their correct link.
As mentioned above, use trackable links to further track which recipients actually click the link to complete their registration, and then conduct subsequent chasing with folks who didn't click the link from the last message they received. (You can use contact filters, similar to step 3, to filter for folks who did or did not click a trackable link from a certain script.)
Instead of broadcast texting, you could use canvassing to conduct voter registration chase; canvassing would assign each contact to a volunteer, who can take charge of chasing their registration and can conduct follow-up outreach until the registration is submitted. Learn more about canvassing here.