Voter Registration on Impactive lets you set up a custom-branded voter registration check portal that you can share with your supporters to help them check their voter registration status, and take the first step to get registered to vote in their state if they aren't registered yet.

For an additional twist, you can leverage referral links to incentivize supporters to share the voter registration action with their network; this approach harnesses the power of relational organizing (friends and family are trusted messengers!), but is very simple and doesn't require app download, log in, or contact syncing.

National voter registration nonprofit HeadCount uses this method to run highly-publicized sweepstakes with celebrities like Harry Styles, Ariana Grande, and more; HeadCount uses a custom-built version of Impactive for their work, but the core components of the incentivized voter registration system are accessible to all clients.

It's very simple: at the end of checking their voter registration, participants will see an option to share their personal referral link to share with friends:

They can share that link directly to Facebook, Twitter, or LinkedIn, or they can simply copy the link to paste into text messages, social media, or wherever they'd like.

When a friend visits that link, they'll see the same voter registration action page that the original participant did, but the URL will include a referral hash that will track their submission back to their referrer.

So, if Mary sends a referral link to Eduardo, and Eduardo checks his voter registration, Mary will earn one referral; additionally, the exported voter registration results that admins can access will list Mary as Eduardo's referrer. (Eduardo can then copy his own referral link, for an endless chain of impact!)

To make it even easier to share personalized referral links with participants, you can set up an automated texting integration within the voter registration action to send their referral URL to them via text message after they complete the voter registration form.

First, set up the Automated Texting action. Write a script that says something like the following; to insert the dynamic variable with the participant's referral link, click the dynamic variable button for Links > Action Links > search the name of the voter registration action > Insert.

Hey {{first_name}}! Thanks for checking your voter registration. Want to earn even more entries in our contest? Here's your personalized referral link; send this to friends and family and earn entries for each one who checks their registration. {{'campaign-name-action-name-12345-web'|trackable}}

Save and activate that automated texting action.

Then, in the settings for the voter registration action, enable Automated Texting Integration and select the relevant texting automation. Now, participants will receive that text message automatically as soon as they check their voter registration; their referral URL will be accessible in their text messaging inbox, so they can easily reference back to it and copy/paste it to send to friends later on.

Many clients choose to promote the sharing of these referral links by adding incentives that participants are eligible to earn if they recruit friends and family. How exactly these contests/sweepstakes/raffles work is up to you: you might choose to give one "entry" or "raffle ticket" for checking one's own registration, then one additional entry/ticket for each referral earned; alternatively, you might only give entries/tickets for generating referrals (not for checking one's own registration), or only in multiples, like earn one entry for each three friends recruited. Impactive does not directly facilitate the tracking of entries and the selection of a winner, but you can use either the action's leaderboard or the registrations export CSV that lists each submission alongside their referrer to monitor participants' number of referrals.

To further promote the contest element of your voter registration action, you can emphasize the incentives that can be won directly within the voter registration check action. You can add these incentives when setting up the voter registration check action; for each incentive, you can add an image, name, and description.

Incentives are shown with title, description, and image on the campaign's intro page, their titles are listed on the screen to begin checking registration, and their titles are listed on the concluding screen after checking registration (next to the CTA to share the campaign).

For example, an incentive might be "Win tickets to the local symphony's concert on October 29th!", and you could specify in the action's title and/or description that each referral generated will count for one entry to the ticket drawing.

You can further build competitive spirit for your voter registration campaign by pitting teams against each other to climb the leaderboard. After setting up teams under Users > Teams in the admin dashboard, you can even customize a team's version of the voter registration landing page (built upon the same voter registration action, to keep results tracking simple). Teams can then share their own team-specific referral URL to generate referrals, and individuals that generate referral links from that team URL will have their referrals credited to the team, too (in addition to themselves individually).

There are a number of ways to leverage this team-based results tracking and customization, including:

The View Results page of each voter registration action shares links to a public leaderboard for the action, which displays the number of referrals that each individual volunteer, or each team, have generated. (There are two versions of the URL; one that opens to the individual leaderboard, and one that opens to the team leaderboard, though both individual and team tabs are accessible at either link.)

You can use this leaderboard to keep an eye on the number of referrals that individuals or teams are earning; you can also share the URL with your supporters (no login required!) so they can track their own progress and keep an eye on the friendly competition.