If you're a former client reactivating, welcome back! We're excited for you to experience all the ways that Impactive continues to expand and improve.
You might be wondering whether you should reactivate the same campaign (license) that you used with us in the past, or create a new one. Impactive does maintain all old campaigns, so we will indeed be capable of reviving your old campaign if you'd like. The decision is up to you! Here are the factors to consider:
Presence of old actions, data, etc. If we revive your old campaign, it will still have all of your old actions and data in it. This might be helpful - you could duplicate old actions, refresh your memory on the performance of old scripts, etc. On the other hand, all of the old stuff might just feel like clutter, and you might prefer to start fresh.
Presence of old branding. Similarly, your old campaign will still have its branding - profile picture, etc. This might be helpful, if your branding is the same - but you'd have to replace it anyway if your branding has changed. Either way, this isn't a huge deal - branding settings only take a few minutes to update.
Presence of old users. Similarly, your old campaign will still have all of its prior users upon reactivation. This might be helpful - no need to re-onboard everyone! Or it might be burdensome, because you don't want all outdated folks to have access and need to weed through them to see who should stick around.
API keys expire. One of the things that does not stick around from your old license are your API key integrations, i.e. with NGP VAN/EveryAction. Those keys tend to expire after a couple of years, so you'd likely have to re-integrate regardless of whether you use your old campaign or a new one.
If you'd like to first take a peek at your old campaign to see what's there, feel free to reach out to [email protected]; we're happy to extend brief access so you can have a look.