Initial Scripts

Table of Contents: 

1. Overview - Initial Scripts
2. Using Scripts with Impactive
3. Dynamic Variables
4. A/B Testing
5. Preview

Overview

An Initial Script is an opening message you're communicating in your script. You want it to be succinct, compelling, and to have a clear ask to get involved. This article will review, scripts, dynamic variables, and A/B testing. 

Using Scripts with Impactive

Scripts in Impactive are the messages that you send to your contact lists, volunteers, friends or family. Script building is integrated into many actions in the Impactive digital action suite. 

Writing scripts streamlines and expedites the message sending and reply process for actions like: Peer to Peer, Broadcast, Friend to Friend, and Canvassing. (Phone banking has scripting as well, but because it's more in-depth it's described in its own page here.)

When writing out multiple initial messages in Friend to Friend actions, you have the option of writing different messages for each form of outreach your volunteer will be using to reach out to friends.

This makes the message more familiar to the recipient and will yield your campaign higher open rates.

For example, you could write a different message for outreach by text, social media, or phone calls.

Dynamic Variables

Impactive's scripting functionality allows you to write personalized initial messages by inserting dynamic variables. Examples of inserting dynamic variables into the initial message include updating the script for each contact so that it includes their first name, last name, or state. Adding dynamic variables to your scripts makes the message more familiar to the recipient and will yield your campaign higher open rates.

To add a dynamic variable to your script, open the Initial Message Script editor, then select the dynamic variable from the appropriate dropdown that you wish to add to your script. 

Here’s what the message looks like when sent to the recipient:

A/B Testing

In Peer-to-Peer texting actions, Impactive's scripting functionality allows you to write multiple initial messages. By having multiple initial scripts, you will automatically be running an A/B test with one script selected at random to be used by your volunteers when texting. All your volunteers have to do is click send.

Preview

Admins can now preview activity scripts for their Peer-to-Peer Texting activities with the new ‘Preview’ function for initial and response scripts. After crafting their script, admins can view the messages their contacts will receive before sending them out. Preview allows admins to see an estimate segmented breakdown of their texts and ensures that any dynamic variables are formatted correctly.

Admins will encounter warnings when their script variables are formatted incorrectly or contain an uneven number of parentheses when using script previews.