The moment we've been working towards is here — Election Day is quickly approaching and vote-by-mail ballots are being delivered! To ensure you're as prepared as possible for GOTV, here are the best ways to leverage Impactive in the final stretch of your campaign:

At Impactive, we’re all about the power of relational organizing. And to leverage this power effectively, we recommend using our suggested contacts feature. This feature allows your supporters to reach out directly to target contacts that they personally know, and is a great way to increase turnout for those that are likely to vote for your campaign.

Here’s an example of a relational GOTV timeline you could follow:

Learn more about the feature here or watch our recorded webinar on relational organizing best practices here.

In addition to encouraging your supporters to reach out to their friends and family, you’ll also be reaching out to prospective voters directly. Two useful ways to do that are via Peer-to-Peer Texting and Broadcast Texting:

Broadcast Texting on Impactive is a great tool for dispersing information to dozens or hundreds of supporters, since you can mass text an uploaded list of opted-in contacts at once. For example, send reminder texts to voters ahead of Election Day and confirm that their friends and family also have a plan to vote.

On the other hand, Peer-to-Peer Texting is useful for sending out more nuanced information, like specific information on polling locations or provisional voting rules. In this case, you’ll be sending more targeted peer-to-peer messages and may need more help managing replies.

Here are some Peer-to-Peer Texting tips and tricks as you prepare for GOTV:

No matter the time of the year, always follow 10DLC guidelines when sending your peer-to-peer texts to ensure high deliverability rates. Introduce yourself, your organization, and include opt-out language in your initial outbound script. Plus, refrain from including links in initial messages! For more information on 10DLC best practices, read our Help Center article here.

You can use dynamic fields to populate polling locations or other variable information directly into a follow-up text. Once you’ve confirmed they’re voting for your candidate, provide accurate, location specific information to voters with this tool.

Make sure to use the preview feature to ensure dynamic scripts are inserted correctly before sending your texts.

At the end of a texting shift (or if a volunteer is asked a question they can’t answer), you can re-assign conversations to other volunteers or staff for follow-up management. This can be done in the admin interface or in the volunteer-facing message inboxes. Setting up a solid process for message follow-up is essential to ensure all your prospective voters get the information they need to have their votes counted.

Read more about how to manage messages in our Help Center here.

Phonebanking is a great way to have high-impact conversations and turn out voters on Election Day. Here are some tips for utilizing the dialer in the run up to GOTV:

You can now display additional contact details for volunteers to view while talking to voters on the phone. This is a great way to confirm that you’re talking to the right person on the phone or inform someone of their polling location. Detailed information about how to display additional contact info in a phonebank will be added to this FAQ in the coming days.

Using branched scripts, you’ll be able to script out complicated conversations that could come up based on your state’s election process. You can prepare branched, scripted answers on early voting, vote-by-mail (VMB), ballot chase, and voter registration. This saves your volunteers from having to memorize complicated voting information.

Since List Canvassing enables you to reach out to a specific, targeted list of people, it’s a perfect tool to use for constituency, workplace, or precinct organizing.

To use List Canvassing to GOTV, upload a list of contacts in a specific constituency or geography to Impactive. Then, you can assign these priority contacts to an individual or group of volunteers to reach out from their own personal phone. This is a high-impact way to communicate with a specific list of people, and to maintain relationships as you follow up throughout the GOTV process.

To streamline your volunteer events, prepare actions beforehand. Most importantly, you should ensure that the action has been created and your contact list is uploaded. Note that lists can take up to a day to upload. Cloning an action allows you to speed up the process, so we recommend doing this in cases where you have similar recurring actions (like a recurring Thursday phonebank). Our Help Center has specific details of how to best prepare your actions for GOTV here.

Good luck in this final stretch! Stay tuned for more email communication and guidance in the coming weeks. If you have any questions about how to best utilize Impactive, we’re here for you - email us at [email protected]. And remember, you can always check ​​https://impactive.statuspage.io/ for updates on Impactive’s system status and information on any incidents we may have experienced.

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