How much do broadcast messages cost?
- Users: any volunteers or staff who have a 'User' account are considered opted in and may be sent broadcast messages.
- Imported from another platform: you may import opted in contacts from other platforms and choose the 'broadcast list' type when importing.
- Opt-ins from Impactive: grow your list using Impactive's Opt-ins feature, that allows contacts to optin using a keyword or form.
Note that unlike peer-to-peer messaging, where campaigns can send cold text messages to lists of voters or contacts, broadcast messages can only be sent to contacts who have explicitly opted-in to receive text messages from your campaign. This limits spam complaints to your campaign phone number and prevents carriers from filtering broadcast text messages from your campaign.
What phone number are text messages sent from?
Impactive will initially assign your campaign a 10 digit long code phone number (###-###-####) or you can transfer your 5 digit short code (XXXXX) or work with our team to register a new short code.
This will be the number that contacts use to text using the JOIN keyword and will be the phone number that they receive text messages from.
Need a short code?
Short Codes are 5 or 6 digit phone numbers. They start at $1,000/month to lease from Twilio. Setup typically takes 8-12 weeks and involves an application process in which you provide information on your organization and the types of campaigns you are going to be running on the short code. Short codes can send varying volumes of messages and the cost depends on the volume you’re seeking to send and are generally appropriate for list sizes of 500K+. They can increase your throughput from 100 MPS to 250 or 500+ MPS depending on the size of your opt-in list.
Already have a short code?
No problem! We can migrate your existing short code along with your opted-in broadcast list and any historical metadata you need to continue running your Broadcast SMS program without interruption. Please contact your Dedicated Client Strategy Advisor or email email@example.com to learn more.
What happens to the data from my previous short code provider?
Our Client Strategy and Engineering team will work closely with you to ensure all the data from your previous program will carry over to your new program on Impactive. We’ll setup a call to review your current Broadcast SMS program and come up with a transition plan based on your program needs and timeline.
If an opted-in contact or user opts out of broadcast messaging, what happens to their peer-to-peer opt-in status?
If a user or an opted-in contact opts out of broadcast messaging, it does not impact their peer-to-peer opt-in status. The person will still need to opt-out of peer-to-peer if that is their desire.
How do you handle opt-in/opt-out tagging and syncing to NGP VAN?
All contacts who are opted in to receive broadcast on Impactive will have the 'Broadcast Optin Tag'. Any time a contact opts out by texting a 'STOP' the 'Broadcast Optin' tag will be removed. Any admin can also opt-out the contact from broadcast by filing a report and removing the opt-in tag. When a contact is opted out of broadcast on Impactive they will no longer receive any broadcast messages that are sent from that campaign.
Both these tags can be synced to NGP VAN via sync instructions.
What are the Message Limits?
Basic Message Limits
Although, Broadcast SMS is available out of the box with Impactive, it is limited to small lists and basic volunteer management.
The default messaging limit for Broadcast SMS is 3 messages per second which translates to 10,800 SMS texts per hour and a maximum list size of 21,600. Any texting beyond this limit will result in dropped messages.
Higher Message Limits
To learn more about how to raise the default limitations to allow for larger volume messaging, please reach out to your Dedicated Client Strategy Advisor or email firstname.lastname@example.org.
For larger volume messaging, there are two types of numbers you can use: a toll free number or a short code.
Toll Free Numbers These are 10-digit numbers that take about a week to setup and can increase your throughput from the default 3 MPS to 25, 50, or 75 messages per second.
Short Codes These are 5 or 6 digit phone numbers. They start at $1,000/month to lease from Twilio. Setup typically takes 8-12 weeks and involves an application process in which you provide information on your organization and the types of campaigns you are going to be running on the short code. Short codes can send varying volumes of messages and the cost depends on the volume you’re seeking to send and are generally appropriate for list sizes of 500K+. They can increase your throughput from 100 MPS to 250 or 500+ MPS depending on the size of your opt-in list.
Messages Per Second Since you only have one broadcast number, it is important to understand how many messages per second can be sent on that number as higher volumes cost more money per month to support.
If for example you have an MPS of 100 for your Broadcast number, that means you’ll be able to send 360,000 messages per hour with a maximum list size of 720,000 messages. This is because by default, there is a 2-hour maximum send delay to prevent message blasts from dragging on for too long from the time they were initially scheduled to be sent. To determine what MPS is right for you, simply work backwards from the entire size of your list and how often you expect to message the list in order to understand how high you need to raise the limit.
Broadcast Legal Compliance
There is certain functionality that is required for all Broadcast numbers and includes automated English keyword reply messages such as HELP, INFO, STOP, STOP, ALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Impactive’s Engineering team will configure your Broadcast number to automatically respond to these keywords with default compliant messaging. Please reach out to your Dedicated Client Strategy Advisor or email email@example.com to change these defaults. It is important to note there are certain restrictions around what the automated responses must include and Twilio, Impactive’s messaging service provider, also has its own logic for protecting recipients from unwanted messaging.