Special Contact Attributes for Segmentation and Analysis

  • Updated

 

Impactive has several special contact attributes that can be helpful for advanced segmentation of contacts, whether for filtering/targeting or for data analysis. These special contact attributes can also make certain integrations and features even more powerful. In this article, we'll cover what these special contact attributes are and how to use them. 

 

Special Attributes for Contact Filtering

Contact attributes contribute to Impactive's powerful contact filtering capabilities on the Contacts > All Contacts page. 

 

 

Geographic contact attributes can be either imported via NGP VAN/EveryAction, or uploaded via CSV. 

For NGP VAN/EveryAction import (via sync instructions - see here), geographic attributes are imported automatically; no further action is needed. 

To import geographic contact attributes via CSV upload, you must include the following column headers in your CSV; use this exact column header to import data properly: 

 

Geographic Attribute Required Column Header Notes
ZIP Code zip_code 5-digit ZIP code
City city use normal capitalization, i.e. Boston
County county_name use normal capitalization, i.e. Suffolk
State House house_district the number representing the district, ex. 3 or 24. Including a letter is okay; they'll be stripped out upon upload
State Senate senate_district the number representing the district, ex. 3 or 24. Including a letter is okay; they'll be stripped out upon upload
Congressional District congressional_district the number representing the district, ex. 3 or 24. Including a letter is okay; they'll be stripped out upon upload
State state_abbrev standard two-letter state abbreviation, i.e. CA

 

You can also upload additional special contact attributes via CSV; this data is not currently available for use in contact filters, but it is present in any export databases for analysis purposes. 

  • Precinct (precinct_name)
  • Address (required column header: address)
  • Ethnicity (ethnicity)
  • Gender (gender)
  • Date of Birth (date_of_birth): format YYYY-MM-DD
  • VAN ID (van_id)
  • PDI ID (pdi_id)
  • DWID (dwid)

 

Custom Contact Data

If you are looking to upload additional custom contact attributes outside of the lists above, you can always use Impactive's custom fields to power dynamic variables

You'll first create a custom field (Data > Custom Fields), then use the "slug" of that custom field as the column header in a contact CSV upload. This will import your custom contact attributes, which can then be used in contact filtering, dynamic variables in scripts, etc. 

 

 

 

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