Broadcast messaging allows campaigns to send mass text messages to a list of contacts who have opted in or Impactive Users (lists or teams). Contacts can text a reply to any broadcast message and have a text message conversation with a designated Impactive user or list.
Broadcast messages work just like Impactive peer-to-peer messages. Campaigns can assign a user list to handle responses in their inboxes with follow-up scripts. There is also the ability to add a report to submit tags or custom fields on every conversation.
Contacts can opt into Broadcast on Impactive using Opt-ins by texting a specific keyword to the campaign short or long code or by opting in through an optin form. When a contact opts in, they will receive an automated follow-up text message which they can respond to (just like broadcast messages) and exchange messages with a designated Impactive user.
Setting up broadcast
If you are interested in using broadcast texting, please contact firstname.lastname@example.org to enable the feature.
When broadcast is enabled for your campaign, you will automatically receive a 10 digit phone number (or long code). If you have a 5 digit shortcode you can transfer it to your Impactive account or work with our team to apply for a shortcode. These numbers will be your phone numbers: contacts will receive messages from this number and can text KEYWORDS to join various opt-ins.
Once enabled, you will see the broadcast tab on your sidebar where you will be able to create and manage Broadcast messages and create and manage opt-ins and optin forms.
Once broadcast is enabled, you must designate at least one user as a default broadcast handler or else broadcast messaging will not be available. The broadcast handler permission adds the user to a list of default broadcast handlers if no user list is selected in the braodcast.
To configure, visit Users, click on the user, and toggle on the "Broadcast Handler Add-On" permission.
Make sure to set up broadcast settings for your campaign. The key fields to configure are:
- Welcome message
- Default response
- Broadcast hours
- Automated Response Message During After Hours
The most important thing to configure is broadcast hours. This represents the window of time your staff is allowed to receive replies for broadcasts. Control these with "Start time" and "End time".
Additionally, set up an "Automated Response Message During After Hours". This is the message Impactive will send automatically to broadcast recipients if they send you a message outside of campaign texting hours.
Importing Broadcast Lists
If you already have a list of contacts who have opted in to receive broadcast messages from your campaign from a different program, you can import the list and start sending broadcast messages to them in Impactive.
Click on 'Import List' on the Lists > Contacts
Choose the 'Broadcast List' type
Upload or drag and drop your CSV file
Make sure your CSV maps a first name, last name, and phone number at a minimum like the headers below. You can download our sample CSV file if you want to see an example of the format needed.
Add a name for your broadcast list
Check the checkbox at the bottom to confirm that you have explicit consent from your contacts to send texts. In certain instances, Impactive may require you to provide proof of an opt-in.
Click "Start Import" and your opted-in subscribers will be imported into Impactive.
When your list is finished uploading it will appear on the Lists page with a 'broadcast megaphone' icon to show that the list is enabled for sending broadcast messages.
Creating a broadcast message
To create a broadcast message, simply click on “+ Create New”.
You will have the option of sending to a User List or sending to Broadcast List. Use send to a user list if your broadcast message is solely targeted to volunteers. On the other hand, if you received a list of signups from an Impactive opt-in, use “send to a broadcast list” to target to opted-in contacts.
Once you've selected the broadcast message type, do the following:
- Give your broadcast a name. Try using a descriptive name that would allow an admin to easily identify it.
- Select the opt-in list or user list to target.
Create an initial message. Enter he broadcast message and include any dynamic variables.
Follow-Up Scripts (optional). Create follow-up scripts that are available to Users when they are following up on responses to the broadcast message. These scripts will be specific to this broadcast message and will appear in the inbox message view for the assigned user handler.
Save the Broadcast message anytime. This will create a draft that can be edited or sent later.
Send a broadcast message
When you're ready to send a broadcast message you can choose to send immediately or schedule for a later date.
- Send Now: Click on 'send now' to send the message immediately. Once a broadcast message is sent, it cannot be undone.
- Schedule for Later: click on 'schedule to schedule for later to schedule a specific time for the broadcast message to be sent. Once a broadcast message is scheduled the content can still be edited and the scheduled date can also be edited.
If you are not ready to send or schedule, just click 'save' to create a draft of the message that you can revisit later to edit or send.
Send to Opt-in List
Once contacts reply back to your initial message, volunteers will have the opportunity to reply back in the volunteer app. Replies are routed to the assigned users for each contact. If there is no assigned contact, replies are automatically assigned to the broadcast message creator.
Send to User List
By default, replies (called responses) to user broadcast messages are routed to the sender or users with broadcast permissions if a user list was configured on the opt-in. If there are no admins with broadcast permissions, replies are automatically assigned to the broadcast message creator.
Once your message is sent, you will start returning message performance under the “Broadcast” data summary. Here’s a handy description of what each column in the data table means:
Messages sent: total number of messages sent.
Responses: shows the total number of replies to your broadcast and the reply rate.
Follow Ups: shows the total number of volunteer follow-up messages to your broadcast.
Needs Attention: total number of replies pending a follow-up message.
Link clicks: total number of link clicks to URLs in the message body
Have more questions on the broadcast feature? Check out our FAQs!