Impactive offers a number of texting safeguards to help our clients adhere to texting best practices, minimize user error, and ultimately save money (by not attempting to send messages that are not deliverable). These safeguards apply to both Peer-to-Peer and Broadcast Texting, and include:
By default, Impactive does not allow multiple outbound texts to be sent to the same number within a six-hour period. This safeguard can optionally be turned off by administrators in Campaign Settings, for either Peer-to-Peer or Broadcast, but we recommend leaving it on so you don't accidentally text people too often.
Impactive uses the Twilio API to look up all uploaded phone numbers on a contact list and skip any landline phones or disconnected numbers. This means that Impactive won’t attempt to send messages to those numbers (saving you money), and your carrier filtering/error rates won’t be harmed by attempting sends to invalid numbers. This valuable list-scrubbing step is performed by Impactive free of charge.
Impactive automatically tracks opt-out keywords like STOP, CANCEL, UNSUBSCRIBE, and others - when a contact sends one of those keywords, they are automatically opted-out from receiving future text messages. That means that you don’t have to rely on staffers/volunteers to mark every opt-out correctly, and that you won't accidentally text anyone again who has opted out in the past.
Impactive prevents message attempts to T-Mobile users after a campaign's daily T-Mobile message limit has been reached (to prevent you from spending money on messages that won't be delivered). If your campaign consistently hits the T-Mobile daily limit, reach out to [email protected]; it's possible to file an additional vetting review with T-Mobile to increase the limit.
Many of the above safeguards generate specific error codes that are listed on the results page of your Peer-to-Peer Texting or Broadcast Texting action; find more details on specific codes in our error glossary here.
These safeguards are designed to protect your long-term texting reputation with mobile carriers (and save you money by minimizing message sends that will be unsuccessful). Via these safeguards, we at Impactive are doing our best to ensure that your texts go through - now, and into the future!