As of September 2025, Impactive is part of the ActBlue family! Over time, we'll be making it easier and easier to closely integrate ActBlue's fundraising suite (and other tools) with the Impactive suite of texting, relational organizing, and more.
Already available are a number of ways to integrate fundraising with texting; read more here about how ActBlue integration can benefit your organization. And read on below for how to link your ActBlue account to your Impactive account.
Note that the ActBlue <> Impactive linking process will be evolving as Impactive deepens its technical integration with ActBlue; the following instructions are accurate as of February 2026, and will be updated as the process grows even easier.
Setting Up ActBlue Integration
To begin importing ActBlue contacts, measuring fundraising performance from texting campaigns, and more, your ActBlue and Impactive accounts must be connected. Here are the steps to set up this integration:
Reach out to [email protected] to receive the account-specific credentials you need to complete the integration.
After receiving credentials from the Impactive support team, open your ActBlue account.
In your ActBlue account, head to Tools > Integrations > Webhooks - within Webhooks, click Manage.
Click + Create a new webhook
Leave event type as ActBlue Default, and click Next
Input the credentials received from the Impactive support team (Endpoint URL, Username, and Password), and create the new webhook
After completing this process, it may take up to a few hours for the integration to be initialized; read on below for how to leverage the integration once it's set up.
Importing Contacts from ActBlue
Your ActBlue donors will be imported as Impactive contacts once you initialize the integration via the process described above. Once that’s done:
You’ll know your integration is working when you see an “ActBlue Contacts” contact list under Contacts > Lists.
This contact list - “ActBlue Contacts” - is where all of your ActBlue donors will be automatically imported on an ongoing basis, forever from the moment that your integration begins working. Therefore, you’ll see the size of the “ActBlue Contacts” list grow over time.
Contacts on this list, i.e. your ActBlue donors, will have the following data points automatically imported from ActBlue:
First Name: The donor’s first name, as inputted when they donated, is imported into Impactive.
Last Name: The donor’s last name, as inputted when they donated, is imported into Impactive.
Phone Number: If the donor entered a phone number, it is imported into Impactive. Note that phone number is an optional field on ActBlue contribution forms, per ActBlue’s policy described here.
Email: The donor’s email, as inputted when they donated, is imported into Impactive.
State: The donor’s state, as inputted when they donated, is imported into Impactive.
ZIP Code: The donor’s ZIP code, as inputted when they donated, is imported into Impactive.
Opt-In Status: The donor’s opt-in status for SMS messaging, as inputted when they donated, is imported into Impactive. Note that to turn on a compliant opt-in checkbox on your contribution forms, you must reach out to the ActBlue support team as described here.
Amount Donated: The donor’s total amount donated to your ActBlue campaign is imported into Impactive.
You can always create more specific segments of donors from within that “ActBlue Contacts” list, just like you can by filtering and selecting contacts in any other contact list; see more information below in “How to Filter Contacts with Donation Data.”
You can use this “ActBlue Contacts” list, or any filtered sub-list you create from it, as a contact list for any Impactive action type: Peer-to-Peer Texting, Broadcast Texting, Phone Banking, and Canvassing.
How to Filter Contacts with Donation Data
Now that your ActBlue donors are being automatically imported as Impactive contacts, you can manage these contacts alongside any other Impactive contacts just as you normally do, including the use of Impactive’s powerful contact filters.
As always, you can access contact filters from All Contacts > Filter, or within a specific contact list page > Filter.
These filters now include the option to filter contacts by ActBlue donation history. The filter for “Donated” allows you to pull lists of contacts with certain attributes:
Basic donor status: Has Ever/Has Never donated, and/or has donated Between or Not Between certain dates.
Specific donation amounts: Whether in combination with above date filters or not, the total amount that the contact has donated - ex. has donated more than $100 total, or donated between $0-$50 in the last month.
Donated from certain actions: Whether in combination with the donation amount filter or not, how the contact donated. If you’ve used ActBlue trackable links in your scripts (see above, “How to Track ActBlue Fundraising Performance in Actions”), contacts’ donor history in the context of certain Impactive actions can be filtered - ex. donated via a specific Broadcast Texting Blast.
Tracking ActBlue Fundraising Performance in Actions
Tracking fundraising performance from messaging actions (Peer-to-Peer Texting, Broadcast Texting, Friends and Family Messaging, and/or Canvassing) is simple:
Include an ActBlue contribution form link in any texting script (for Peer-to-Peer Texting, Broadcast Texting, Friends and Family Messaging, and/or Canvassing)
Measure results:
The “View Results” dashboard of Peer-to-Peer Texting, Broadcast Texting, Friends and Family Messaging, and Canvassing actions includes a “FUNDRAISING PERFORMANCE” section. The section will be blank if no ActBlue link was used in any script; if an ActBlue link was included in at least one script (initial or response), the section will display results.
The metrics available are:
Total Raised: Sum of all contributions via ActBlue links in scripts for this action.
Average Donation: Total raised divided by the number of total donors who contributed via ActBlue links in scripts for this action.
Link Clicks: Total number of clicks to the ActBlue link(s) contained in either initial or response message scripts for this action.
Donors: Unique donors who contributed via ActBlue links in scripts for this action.
Frequently Asked Questions
Can we use ActBlue links in any script, or only initial scripts?
You can use ActBlue links in any script, initial or response! While many clients include a link in their initial script for a dedicated fundraising text blast, there may be other times when you only include a link in a certain response script, to be sent when a certain contact shows interest in donating in the course of their conversation with your team.
Fundraising performance on the action’s results dashboard will display the total results of all ActBlue links included in that action’s scripts, whether initial or response.
How can we turn off our ActBlue integration?
Reach out to our support team ([email protected]) if you'd like to stop the automatic import of ActBlue donors into Impactive.